Trevor “Trouble” Andrew, aka Gucci Ghost, is a multi-disciplinary Artist. He is internationally known for his raw street aesthetic and pop art sensibility. Trevor’s recent work explores our relationship with consumer culture, bending the perception of what is “real” and what is luxury.
In 2013, Trevor began tagging the streets of Brooklyn, New York with a personalized vision of the iconic Gucci logo. He transformed everything around him to Gucci by repurposing discarded objects and clothing, extracting the power of the brand identity. This work quickly garnered a substantial online following, and led to an official collection for the iconic Milan based fashion house. As a result of Trevor’s collaborative work, the collection has become a major global success story that has helped bolster the brand.