I've been a big fan of Andy Howell's art and skateboarding since the late '80s, and I watched eagerly as he and his partners launched New Deal Skateboards in 1990. New Deal was groundbreaking not only because skaters creatively led it, but because Andy Howell's art and design almost instantly shifted the aesthetics and style of skateboarding from skulls and dragons to graffiti and hip-hop. New Deal was the first company primarily focused on street skating and street culture, and their smart, funny, ads celebrated their role as the "power to the people," "ear to the street" vanguard of skater-owned-and-run companies. Straight out of the gate New Deal set the tone for the '90s.
Warning Addictive Art Print. 18 x 24 inches. Screen print on thick white Speckletone paper. Signed by Shepard Fairey. Numbered edition of 250. $50.
Skate Deck Details:
Warning Addictive Skate Deck. Numbered edition of 400. Signed by Shepard Fairey. $85.