It’s the moment virtually none of you have been waiting for - the POW Factory Outlet Store has arrived.
You can now walk off the street and check out new releases in person, purchase special customised prints that aren’t available anywhere else and gaze upon original art and sculptures by some top name talent. We thought of describing it as London’s most exciting new gallery, but in reality it’s a print factory with paintings on the walls, a few sofas and a drinks dispenser (not yet installed).
These new releases are something a bit different - they're digital offset
(meaning printed entirely by machine) and then hand screen printed with spot varnishes for added emphasis and real texture. Each is signed by the artist, limited in edition and the results are really rather good. Gee Vaucher seems to have something to say about the true nature of beauty and body image, whilst China Mike really likes dogs.
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